and its website almost immediately buckled under the weight of the traffic surge. At the time of publication, the store remains inaccessible to many.readers report, the online store started experiencing problems about a minute before the sale for the limited edition camera went live at noon eastern time.
The website has not technically crashed, but the experience for many is as if it did; the web page is stuck on a “spinning wheel,” so to speak. For those with luck and patience, some pages will load althoughwas unable to find a listing for the new limited edition camera linked from the store’s home page. However, thanks to Fujifilm’s links on social, the page could be navigated to.. Two team members were able to click “add to cart” but were unable to progress beyond that point.
The surge of traffic to Fujifilm’s shop can be attributed to the extreme scarcity of the limited edition camera: Fujifilm will only sell 1,934 units worldwide as an homage to the company’s founding in 1934. The United States was allotted just 300 of those units which are set to be available to purchase starting today and for the next three days in 100 unit increments.
Fujifilm says orders will be processed within two weeks of being placed, if those orders are successful. While the company says it cannot control what happens to a camera after it is sold — it can’t control second-hand markup, basically — the company does intend to restrict orders to one per person.
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