starting in 2025, while MLB bumped up its yearly payment to $1.84 billion after renewing its ESPN contract in May. The NHL more than doubled the value of its U.S. media rights, signing new deals in 2021 that are set to net the league $625 million per year.
And on the precipice of a new decade, new cash cows keep coming. Investors in the media and gambling spaces are already placing big bets on legalized sports betting, relaxed ownership regulations are fueling an influx of private-equity money into leagues, and new companies are hungry for attention from the sports world, like FTX and Crypto.com, the latter of whichmore than $700 million to end the 20-year naming rights run for the Staples Center in Los Angeles.
The new money is coming into a market that has been exceptionally strong for the NBA and MLB over the past 20 years. The two leagues claim all but one of the top ten team gainers since 2001, with six NBA teams having appreciated more than 1,300%. Only one team outside of those two leagues—the NHL’s Edmonton Oilers— cracked the top ten, rising 1,260% to $1.1 billion.
The crown jewel? The Golden State Warriors, which delivered the best return across the 120 teams in all four leagues, up. The worst performer was the NHL’s Colorado Avalanche, who only narrowly outpaced the S&P 500 with a gain of 160%. Still, the NFL remains on top in total value, $38 billion ahead of the NBA’s combined $74 billion total.
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