Among them are Catherine Balsam-Schwaber of Kindra, Beatrice Dixon of The Honey Pot and Éva Goicochea of Maude, who spoke with WWD and Beauty Inc senior editor Allison Collins about their plans to shift products and conversations in the sexual health and wellness space during the Footwear News and Beauty Inc Wellness Forum.
Dixon said she was inspired to start her company The Honey Pot after her grandmother visited her in a dream to tell her the ingredients that would cure the vaginosis infection she had been dealing with for nearly a year. After using the concoction for four days, Dixon’s vaginosis was cured, and she set out to develop more products that cleanse and balance the vagina.
“We make a lot of products that revolve around the vulva and the vagina,” Dixon said. “It’s really important that humans understand how to use those products but also understand why to use those products.” For many years, the sexual wellness category has been considered taboo, but as the industry evolves and expands, consumers are looking to retailers to provide sexual wellness products. Dixon noted retailers are getting involved and need to continue to meet the customer where they are.
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