From Roy Rogers to Lil Nas X: The Wild Western Story of Nudie Suits

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How rappers like Lil Nas X and Post Malone are making embroidered western suits popular again

Since 2001, Jerry Lee Atwood, a custom tailor in Indianapolis, has specialized in spangled, heavily embroidered suits, typically created for country singers like Nikki Lane and Joshua Hedley. A year and a half ago, however, Mr.

Atwood got an Instagram message from a celebrity stylist proposing a new kind of client: specifically, Post Malone, a 24-year-old rapper with face tattoos. Mr. Atwood was unsure—he didn’t know who Post Malone was. As he searched YouTube, up popped a video of the rapper with about 300 million views. “I was like, ‘This is obviously somebody that I needed to pay attention to,’” said Mr. Atwood who...

 

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They might need these fancy clothes to compensate for their bad music ... there is no accounting for taste ...

Only popular with wsj reporters. Gotta get a gander at your next office party.

Not everyone can pull that look off. LilNasX is amazing.

They gotta do something to get out of obscurity.

hannah_rekoon they forgot ur name

Okay.... So now when is California going to repeal its “Zoot Suit” law?…. 'NOW, THEREFORE, BE IT RESOLVED, that the City Council by Resolution find that the wearing of Zoot Suits constitutes a public nuisance….”

No, no their aren't.

With what segment of society? Because I don't know anyone that would be caught dead in one of those things.

Hopefully, the rappers own the brand embroidered western suits Post Malone and Lil Nas X have been wearing. Ownership before Fashion.

Oh, no

diplo snubbed in the headline. Sad!

Mike Mills did it better m_millsey

Don’t forget brandicarlile yashar

Popular with who? They look like idiots

Nope.

I believe m_millsey started this trend 20 years ago. NudieSuits

Sure, but did anyone stop and ask if they *should*?

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