Other tech companies, including Netflix and Google, fared well on Morning Consult's ranking, as did retailers like Home Depot and Lowe's.
In ranking the brands, the intelligence company considered four factors: brand favorability, trust, community impact, and net promoter score, or how likely a respondent would be to recommend the brand. Morning Consult conducted more than 400,000 survey interviews in order to assign a score to the brands, with each company receiving ratings from between 1,000 and 56,000 people over the age of 18.
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