As in any successful medium, with that success come scams and fraudulent schemes designed to pirate legitimate revenue. CTV has seen an increasing number of these within the last two years, as the fledgling industry is yet to have a standardized format for buying inventory., a software platform powering modern media buying, confirmed to VIP that it first noticed an influx of fraudulent CTV ad requests in 2019.
Given there are many independent channel operators and content licensors in AVOD, they have to turn to intermediaries in order to maximize ad revenues. Using a legitimate stitcher service such as Wurl’s AdPool also avoids fraud, but some buyers are looking to save money, opening the door to trouble. The CTV fraud has often come from scammers implementing a trick known as “spoofing”, where apps, most recently
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