Fred Perry's Going to Stop Selling Its Unintentional Proud Boy Uniform in the U.S.

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In an effort to distance itself from the Proud Boys, clothing brand Fred Perry will no longer sell its black-and-yellow polo shirts in the United States.\n

“until we’re satisfied that its association with the Proud BoysIt is incredibly frustrating that this group has appropriated our Black/Yellow/Yellow twin tipped shirt and subverted our Laurel Wreath to their own ends.

The Fred Perry shirt is a piece of British subcultural uniform, adopted by various groups of people who recognise their own values in what it stands for. We are proud of its lineage and what the Laurel Wreath has represented for over 65 years: inclusivity, diversity and independence.

Despite its lineage, we have seen that the Black/Yellow/Yellow twin tipped shirt is taking on a new and very different meaning in North America as a result of its association with the Proud Boys. That association is something we must do our best to end.co-founder Gavin McInnes in the lead-up to the 2016 presidential election, the Proud Boys organized a pro-Trump

 

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