Coronavirus Box Office, Freaky, Jackie Chan, The Croods: A New Age, Universal, Vanguard, Wonder Woman 1984

Coronavirus Box Office, Freaky

‘Freaky’ Leads & Jackie Chan’s ‘Vanguard’ Tries To Throw A Punch During A Truly Depressed Box Office Weekend

‘Freaky’ Leads & Jackie Chan’s ‘Vanguard’ Tries To Throw A Punch During A Truly Depressed Box Office Weekend

11/22/2020 6:59:00 PM

Freaky ’ Leads & Jackie Chan ’s ‘ Vanguard ’ Tries To Throw A Punch During A Truly Depressed Box Office Weekend

SUNDAY AM UPDATE, refresh for chart and more analysis: The weekend before Thanksgiving is one of the most lucrative ones on the calendar, last year bringing in $204.9M off the opening of DisneyR…

$1.2M, -65% for a running $5.6M. It is a time for victory laps and bragging. Around the world, Freaky stands at $9.2M. Yikes. Freaky saw $410K on Friday, a lift on its second Saturday with $550K, +34%, and it’s expecting $260K today.

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As much as exhibition praised Warner Bros. recently for its cannibalistic Christmas Day release ofWonder Woman 1984on theaters and HBO Max, even if the DC sequel didn’t have have the HBO Max component, that movie alone couldn’t save the domestic box office during COVID-19 as we’re operating in a marketplace where several cities are off line or curbed by local curfews. Last weekend distribution sources tell me that 3,400 cinemas were open, and now there’s only 2,850 with most of California closed, New York, Pennsylvania, Illinois, Michigan, Wisconsin, Arizona, Minnesota, Florida, Colorado, Washington, Oregon and New Mexico; Oy.

A shopper walks past a closed AMC movie theater -which has been closed since March–in Santa Monica, CA. California Gov. Gavin Newsom is imposing an overnight curfew as the most populous state tries to head off a surge in coronavirus cases. On Thursday, Newsom announced a limited stay-at-home order in 41 counties that account for nearly the entire state population of just under 40 million people.

APHere in upper Los Angeles County where more lockdowns are being threatened by the government, people are rushing out to grab whatever they can for Thanksgiving. With all the traffic and filled parking spaces, one wouldn’t think that there’s a pandemic going on except for the fact that we’re wearing masks and lining up to get in at Trader Joe’s. Even if movie theaters were open, no one would go. It’s interesting because there’s a hypocrisy in place among people. People will head to Target, Wal-Mart, the grocery store — even airports (and you can imagine what the next month is going to be like at major hubs), but the movies, wherever they’re open, are just not in the cards for people. Yes, part of that is lack of product, or they’re not aware their movie theater is open, but no one wants to go to the cinema during a pandemic.

Dreamworks AnimationBecause of these dynamics, studios have cut down their spending to promote their movies. According to iSpot TV spending of late, Universal spent roughly $8M on Freakyand Focus Features’Let Him Goas of Thursday. However, I’m told and iSpot even shows, that Uni has shelled out $19M+ for its Wednesday release of

The Croods: A New Age, which is a 30-day play before Christmas PVOD drop. Even with that type of financial commitment, which is low by normal marketplace standards, what can anyone expect with a majority of the country’s theaters closed down?The TV spend on

Vanguarddidn’t even register on iSpot, however, Gravitas reports  they’ve taken out TV spots on linear cable targeting Men 18-49 across sports and entertainment networks from Nov. 14-18, i.e. ESPN, Adult Swim, FX, FXX, Fox Sports, History, Paramount Network, NBC Sports, the NFL Network TNT, and TBS. Also there were non-skippable ads for the Stanley Tong-directed and written action pic on smart TV and OTT devices like Roku, Apple TV, Amazon Fire, Hulu, Sling, AT&T TV now and tuboTV.

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On digital, there was a Vanguard ad on TikTok promoting Chan’s Nov. 19 fan event (see below). In addition to anEntertainment Weeklyweb page takeover, there were pre-roll video ads onEWand sister sitePeople.There were ads on Spotify targeting the pic’s older male demo. 30-second spots were also taken on streaming and nationally syndicated radio, in the latter sector hitting such shows as

NFL Sunday Night, NCAA Football, Bob & Tom, Free Beer and Hot Wings, and Westwood One’s Rock Reach network of 435 stations.Gravitas acquired in collaboration with Lionsgate on The Secret: Dare to Dream Read more: Deadline Hollywood »

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