The go-to label for LA club kids debuts their first collection since the pandemic began.
."Freak City is known for its diverse and multicultural, multi-gender, hybrid following," they said."Everyone cast for this film, are friends or friends of friends within the creative community."Romero and Campbell were reflecting on the current state of affairs, from quarantine and political unrest to protests and economic collapse, while creating this collection. As a social commentary, it's an interpretation of the aftermath of the virus, vaccines and society's data enslavement to machines."This collection explores the psychology of society more in-depth," they said"From the world becoming a toxic planet, to unrealistic beauty standards, escapism, sexual exploitation and what's socially acceptable."
The collection was meant to be shown IRL but, like many other designers, they were forced to change their plans due to the pandemic. Instead, they had to improvise and create a high-tech video on a green screen for their cast of punks, goths and fashion It-kids.
"To be honest, it was a challenge creating a collection during quarantine," they said."We had to take so many extra precautions with the production of the video. Each model had their own time slot, and only one person was allowed on set at a time. Our editor, Jude MC, took the extra time to take it to the next level, visually. We love how this project ended up coming out and are super excited to share with you." headtopics.com
Photos courtesy of Freak City Read more: PAPER Magazine »
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