France's government has decided to require that automakers promote walking, biking, or taking the bus in their ads. Starting on March 1, 2022, ads for new cars will have to display one of several green slogans regardless of whether they're in print, on a screen, or on the radio.
The law adds that the message needs to appear horizontally and in a space that takes up at least 7% of the ad, so companies won't be able to get away with hiding it in a tire or somewhere off in the distance. On the radio, the message has to be legibly spoken at the end of the ad.
Source: News Formal (newsformal.com)
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