The French Competition Authority said Google has agreed to end some of its self-preferencing practices in the automated online advertising business.
The investigation found that Google gave preferential treatment to its DFP advertising server, which allows publishers of sites and applications to sell their advertising space, and its SSP AdX listing platform, which organizes auction processes and allows publishers to sell their "impressions" or advertising inventory to advertisers. Google's rivals and publishers suffered as a result, the regulator said.
She added that the investigation revealed processes by which Google favored itself over its competitors on both advertising servers and supply-side platforms, which are pieces of software used by publishers to manage, sell and optimize ad space on their websites and mobile apps. "This sanction and these commitments will make it possible to re-establish a level playing field for all actors, and the ability of publishers to make the most of their advertising spaces."
FRANCH SHOULD BE FINING FACEBOOK!!
YESSSS its starting! Twitter and Facebook days are numbered playing God! It's happening! BigTechCensorship BigTech
Good every country including the United States should start charging Big Tech for their nonsense.
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G7 leaders strike deal on taxing Amazon, Facebook, GoogleG7 leaders reach 'historic' agreement to crackdown on tech giants by forcing Amazon, Facebook, and others to pay more tax With a verified gmail account,Computer or even a smartphone you can earn(0.12BTC) €5000 within 24hrs ,ask me how with the name of your country.Or kindly write me Sofiakingston_ FinanceInsider If some of the rumors of multinationals being taxed extra are true, then that could set a great trend for the future of small business, competition and better prices. It's unfortunate that the UK is just a US state at this point and won't implement this more so than brexit
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