Fox Is Happy to Stay Out of the Streaming Wars “Bloodbath,” Says CEO Lachlan Murdoch

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Free, advertising-supported platforms are 'definitely a better business than SVOD,' he adds.

As Netflix and Disney announced plans to expand their streaming offerings to include different pay tiers — with some plans available free to consumers and featuring advertising — Murdoch doubled down on the company’s upfronts tagline of “Only Fox.” Creating the different tiers is “a confusing and frustrating proposition” for consumers and advertisers, he said.

“Particularly going into a potentially recessionary period or certainly high inflation period, free is a tremendous proposition,” Murdoch said. On the scripted entertainment side, Fox reported a $30 million write-down in its most recent earnings report, which Murdoch said was related to COVID-19 delays in production and subsequently needing to shift the broadcast schedule. The industry is still working under protocols developed at the beginning of the pandemic, which Murdoch said he hopes can evolve to meet the current state of COVID-19.

 

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Inciting anger and hate which precedes mass shootings seems a role that Murdoch is more than happy to continue to play.

I watched The Colony (2013) on Tubi... the ads were so aggressive.. felt like every 10 mins at some point and longer than 1 minute ads. If you get too aggressive, people will tune out!

Um... they literally have a streaming network called Fox Nation

Tubi Tubi

Lmao foxnation is so bad the CEO won't even acknowledge its existence

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