Four tips for managing an unexpected increase in money

Kristen Heaton sold her $15 million hairbrush brand Crave Naturals for seven figures. Here's her advice for how to manage new wealth and get the most out of it.

Start-Up, Wealth

6/23/2022 6:15:00 AM

Kristen Heaton sold her hairbrush brand Crave Naturals for seven figures in 2021. Here are four tips for managing new wealth and how to make the most of it. investinyou (In partnership with acorns.)

Kristen Heaton sold her $15 million hairbrush brand Crave Naturals for seven figures. Here's her advice for how to manage new wealth and get the most out of it.

When Heaton sold her brand, she knew she wasn't ready to stop being an entrepreneur. That also helped to inform her next decision about what to do with some of the new wealth."It spurred a creative side of me that I didn't really know existed, so when we sold the brand, I knew for sure I just wanted to start up another one immediately. So we had the money at this point to be able to hire like a branding agency brand voice and just have a cohesive brand to launch. Whereas with Crave Naturals, it took us years to be able to afford that sort of thing.

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