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Four Loko teases a hard seltzer with almost triple the alcohol content of White Claw as booze makers battle to win over 'bros'

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Four Loko appears to be entering the battle to become the drink of choice for the modern 'bro' with a new hard seltzer.

Four Loko appeared to announce on social media that it is launching its own hard seltzer. The Four Loko Seltzer is labeled the"hardest seltzer in the universe," with 14% alcohol by volume — almost triple the ABV of hard-seltzer industry leader White Claw. PBR and Natural Light also rolled out hard seltzers with higher alcohol content this week. Visit Business Insider's homepage for more stories.

Four Loko appeared to announce on social media that it is launching its own hard seltzer. The Four Loko Seltzer is labeled the"hardest seltzer in the universe," with 14% alcohol by volume — almost triple the ABV of hard-seltzer industry leader White Claw. PBR and Natural Light also rolled out hard seltzers with higher alcohol content this week. Visit Business Insider's homepage for more stories.

 

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