Founding a Small Brand Outside a Fashion Capital Can Be Good for Business

Author:Kelsey LawrencePublish date:Nov 20, 2019Shelly Horst and Dryw Scully might be living an American dream in South Philly. The couple behind Room Shop Vintage, makers of those bodacious organza scrunchies, opened a showroom in a renovated former vocational school known as the Bok building. They also live one block from their showroom, which means avoiding a morning commute stuck in traffic or sandwiched coat-to-coat on a train.

Her "Latina Power" shirt, created in 2016 as a response to the presidential election, has been shared on Instagram by Gina Rodriguez from "Jane the Virgin" and Aimee Carrero, the voice of Princess Elena on "Elena of Avalor." This buzz, along with being selected as one of 10 Latina entrepreneurs for the #WeAllGrow conference, propelled Zeano's business.

A caffeinated morning spent at Marfa's El Cosmico catalyzed the couple into designing apparel when Brodt started imagining what his great-great-grandfather would have worn when he transitioned from a sort of hunter-gatherer lifestyle into a more agrarian existence. He also credits the Oregon Native American Chamber of Commerce for bolstering Ginew's presence in Portland and connecting them to a community of Native American businesses, large and small. ONAC is a business incubator created to support educational and economic opportunities for Native Americans in Oregon and Southwest Washington.

Business incubators and mentors are, of course, available in New York and LA, but the one-on-one attention and tight-knit community might not be found in quite the same way. All three brands share a similar quality of elevated style — looks that could do well anywhere — and yet they feel inextricably connected to the cities where they live.

But she also mentions the unique ports of entry available to her brand by being located in a border region. Similarly, for Room Shop, Horst says that while it's easier to find factories in LA, the prices are much higher.

Source: News Formal (newsformal.com)

Fashionista_com

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

5 benefits of small business credit cardsHere are 5 benefits of small business credit cards that can add up to increased savings and easier expense management.
Source: CNBC - 🏆 12. / 72 Read more »

Opinion | Sanders’s Tax Would Hit Small InvestorsFrom WSJopinion: Sanders’s proposed financial transaction tax could reduce retirement savings by as much as 8.5%, writes Fred Hatfield
Source: WSJ - 🏆 98. / 63 Read more »

How ‘Mrs. Fletcher,’ ‘Unbelievable,’ ‘The Terror: Infamy’ Expand Source Material for Small ScreenWhen Tom Perrotta sat down to adapt his 2017 novel “Mrs. Fletcher” into a seven-episode limited series of the same name for HBO, he was facing a world that had changed in the way people spoke about…
Source: Variety - 🏆 108. / 63 Read more »

Keep the Conflict Small: 4 Tips to Avoid High ConflictIn families, dating, work and even in politics, don’t get emotionally hooked.
Source: PsychToday - 🏆 714. / 51 Read more »

WeWork layoffs began on Monday, sources say, with one person calling it a 'small mercy'The first people to be cut will be spared having to work long hours executing layoffs, only to face job cuts themselves, a source says.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Small in numbers, Thai Catholics preserve centuries-old traditionsThe last time Vararunee Khonchanath was in the presence of a pope was before she...
Source: Reuters - 🏆 2. / 97 Read more »