Ford to Pay $2500 If 2023 Bronco Customers Switch to another Model

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The SUV is still in high demand and short supply, but Ford is apparently determined not to lose those customers.

that the causes of the problems are, unsurprisingly, ongoing supply-chain challenges. The missing parts mean that certain "constrained features," like the Sasquatch and Lux packages and the Molded in Color Hard Top, are not going to be available for 2023 model Bronco customers who ordered them and have not yet received their vehicle.

"Customers who remove constrained features are expected to receive a 2023 model year Bronco along with a $2500 rebate toward purchase or lease in addition to existing MSRP price protection they may have," Ford spokesperson Mike Levine toldCustomers who don't want to modify their reservation will have to accept one of four options. As mentioned, there's the $2500 rebate. Customers can also just cancel their reservation and get their original $100 deposit back.

"If we are not able to schedule a reservation or order for production, it will be canceled for the 2023 model year and their $100 reservation deposit will be refunded automatically," Levine said. One problem with all of this is that no one can order a new Bronco at the moment. While the configurator remains active, Ford's consumer site also says, "Due to high demand, the current model year [2023 Bronco] is no longer available for retail order. Limited inventory may be available at selected dealers." There's also no way to order a 2024 Bronco through the site just yet. Ford's site also says, "[Bronco] supplies are limited and there are no guarantees.

 

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Ford Ford could have avoided this mess is they had built FordBronco in timestamp order as promised. ReservationsOverAllocations DudeWheresMyBronco

Ford Nope !

Ford How's this, stop delivering dealer allotments to any of those charging 5-15K Market Adjustments, over a year after Ford's CEO threatened to do so? Good start is living up to your word Ford

Ford What if its a Jeep because you turds cant deliver?

Ford Dealer will end up pocketing that 😆

Ford Yeah they’ll make u switch and overcharge u for the other one, 👍🏼👍🏼👍🏼

That’s your takeaway? jimfarley98 & Ford have screwed early reservation holders at every turn and are now telling us to f%^ off would be a more accurate interpretation. ReservationsOverAllocations DudeWheresMyBronco

2500? That's lame...

No wonder my bronco has been in production for weeks lol. Sadness

That's one way to spin it. Or it could be that Ford sent FordBronco to mega dealers instead of early res holders and are now stuck with a huge price protection bill they need out of. ReservationsOverAllocations

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