Ford's last three new vehicles have all been big hits, and every one of them — the Mustang Mach-E, Bronco and Maverick — has resulted in reservation holders and shoppers writing stories on the Internet about regrettable interactions with dealerships. The sad tales have most often centered on dealer markups, but plenty also described being asked to pay more money to hold a reservation or one's place in line.
Ford can't stop the dealer markups, which a spreadsheet put together by an EV subreddit shows run from $1,500 to $10,000 right now. However, Ford can go after dealers trying to get bigger deposits from those who have already secured their Lightning reservations by paying the $100 fee.
On the other side, Ford has told dealers it is"offering support for a No-Sale Provision" in the Lightning purchase contract enforceable for one year. This would be aimed at preventing buyers from flipping the pickup, as has been done with products like the GT and Bronco. We don't know how much either provision will help during the runup and rollout of the F-150 Lightning, but we're sure we haven't heard the end of eye-popping stories about the buying experience..embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .
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