Ford Motor sees opportunity to grow Mustang sales as it becomes the last American muscle car with the roar of a traditional V8 engine.
"We're excited to continue to offer Mustang. It's sad to see competition leaving but that's beneficial to us," Marentic told CNBC."For people who are looking for a true American sports car, it's available to them. … We're looking and talking about the future of Mustang, and how far we can grow it."Ford Chair Bill Ford and President and CEO Jim Farley converse in front of newly revealed Mustang Dark Horse at The Stampede in downtown Detroit on Sept.
Ford has been able to continue to sell Mustang V8 models in part because it has invested in making the vehicles more efficient and it was early to adopt smaller, turbocharged four-cylinder engines that now make up about 48% of Mustang sales in the U.S.that features similar design cues and badging to the two-door coupe, but it shares little to no other characteristics other than the name.
U.S. sales of the Mustang have declined from a recent peak of more than 122,000 units in 2015 to fewer than 49,000 last year.
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