Ribeiro told WWD, “Reorganizing the business and its mission has been an incredible journey. We have learned a lot throughout this pandemic and adapted ourselves to a new and better reality. Not only have we opened new revenue streams with Ford Models Digital and its incredibly talented roster of content creators, we also made it our goal to continue the conversation of diversity.”
Following the reboot of Ford Models Miami and its commercial boards, “we strategically planned the relaunch of Curve on what marks the second anniversary since the acquisition of the international business byWith headquarters rooted in one of the most diverse and body-positive countries in the world, we are very proud to reintroduce Ford Models Curve,” Ribeiro said.
He noted that Ford’s future projects to support diversity will include the return of The Supermodel of the World contest, originally established by Eileen Ford in 1980. Ford Models Curve will be looking to book their models on magazine covers, editorials, advertising and campaigns, runway and beauty. The initial launch will include
about 20 models, and the goal is to assemble a boutique group of talent who can cross from fashion into the high-end commercial and beauty spaces as well.
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