Ford dealers who want to sell EVs will have to spend money to make money

into two divisions, one focused on its legacy internal combustion engine vehicles and the other on the products it views as its future, like the F-150 Lightning and Mustang Mach-E.

Ford delivered these new rules at a dealership conference in Las Vegas this week, at which the company was expected to urge dealers to cut as much as $2,000 from the cost of delivering an EV to a customer. The cost reduction is seen as crucial to help the automaker better compete with Tesla.by a wide margin, owning some 75 percent of the EV market in the US.

At the conference, Ford told its dealers that EV prices were to be non-negotiable and that dealers would not be allowed to carry plug-in vehicles in inventory. Ford is trying to get a better handle on dealer markups, which it views as a barrier to higher sales and more customers buying into the company’s vision of an all-electric future. The average selling price for an“We’re betting on the dealers. We’re not going to go direct.

Ford isn’t completely blameless when it comes to EV sticker shock. The automaker recently jacked up the price for both the

Will those that don’t sell EVs not have to spend money to make money?

Shocking I know. Who ever heard of that? Spend money to make money. What a concept (Sarcasm the whole way).

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