and exploring ways to incorporate different health sensors, it met with 28 firms, including medical technology company Masimo. Internally, Apple executives were weighing acquiring Masimo, but ultimately decided against it because Masimo’s hospital-focused products were outside of Apple’s core consumer focus.over the Apple Watch.
Apple commands over 56% of the global smartwatch market, which is expected to hit $33 billion in 2023, according to research firm IDC. A decision expected in mid-July from The International Trade Commission could be a turning point: the commission is reviewing an earlier decision from a judge that found Apple infringed on two of Masimo’s patent claims. If the agency sides with Masimo, it couldAfter three decades selling to hospitals, Kiani is taking a huge gamble on the future of Masimo’s business, and. Activist investor Politan Capital Management, led by Quentin Koffey, took a 9% stake in Masimo worth around $800 million.
Masimo’s devices accurately measure vital signs for hospital patients and Kiani wants people with chronic disease to get similarly precise measurements from a smartwatch. The end goal of the consumer tech push, he says, is to “close the circle from hospital to home to hospital.”“The patent fight highlights a bigger trend of Big Tech companies getting into healthcare,” saysreporter Katie Jennings. “IDC estimates the global wearables market will hit $63 billion in 2023.
“Rather than target the general population, Kiani is hoping that where Masimo can make a dent is consumers who want accurate and continuous monitoring of their health, including people with chronic conditions or athletes. He likens it to how certain people choose Garmin’s smartwatch because it’s known to have the best GPS capabilities. ‘We're trying to create a serious product for serious people,’ Kiani says.
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