somewhere? I’ve had to go to the bathroom the whole race!” In only her second marathon, she was fast enough to be 10th on the U.S. all-time list, stomach issues notwithstanding.Of course, it hasn’t all been perfect. In March, the International Olympic Committee postponed the Games a year. Armchair quarterbacks on Twitter have suggested that the U.S. should rerun the Olympic Marathon Trials closer to the Games.
Puma is making a big push in performance distance running market, after years of pouring its energy and money into sprinters, like Usain Bolt, and jumpers. “This is a space we were a part of in the past,” said Erin Longin, global director of the run/train business unit at Puma. “We haven’t had a really strong approach as a brand in that space for awhile.
All this made Seidel an attractive target for the company. “She’s outstanding in terms of talent, what she did in her first and second marathons, qualifying for the Olympics,” Longin said. “But also her personality. She’s got this really fun element. She wants to have fun, she wants to connect what she does—which is so outstanding—to the actual running consumers out there in the running community.
They were as innocent as she was about her potential, assuming they were just going to cheer her along at her first marathon. They never dreamed their daughter would end that day as an Olympian. “Now I know why they have the EMTs there,” Anne said. “For the mothers who are going to have a heart attack running.”
That night—after the interviews had ended and she had gotten through drug testing—the family had a chance to celebrate at the Georgia Beer Garden, with dozens of the Seidel kids’ friends hanging around and Seidel scarfing down a burger.
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