For Its First Product Launch Of 2020, Glossier Returns To What It Does Best

Since its debut in 2014, Glossier has been known for its minimal, pared-back approach to beauty, from its your-face-but-better ethos to the intuitive design of every product's packaging. The brand, at its best, has represented beauty without rules: the kind that looks better messy, or even a little sweaty; the kind that can be best achieved with a strategy closer to finger painting than meticulously following along with any tutorial.

In terms of what's actually in it, the ophthalmologist- and dermatologist-tested and approved lid tint is gluten-free, cruelty-free, vegan, and formulated without fragrance. It's infused with Novatol, a naturally-sourced Vitamin E blend , and uses a Softlock Technology that coats each pigment, allowing the formula to lock onto lids for the promised 12 hours without creasing, smudging, or fading.

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