For Gen Z travelers, sustainability is always in peripheral: YouGov

Vying to lock the air miles under their belt, Gen Z is presenting a great opportunity to brands to appeal to them based on their lifestyles and events that motivate travel. As these consumers seek sustainable options woven throughout traveling offerings as well as new and exciting opportunities, brands can curate offerings and packages that establish mutually beneficial relationships.

With plenty to celebrate, Gen Z travelers are not only looking to go places, but to experience new things — from new drinks to cryptocurrencies. Three-quarters of Gen Z respondents plan to take a trip in the next 12 months, with many being open to both domestic and international travel. Forty percent of Gen Z respondents said they stay at a standard hotel of 3 stars or less, 24 percent said they stay with a family or friend and 23 percent said they look for a luxury hotel/condominium/resort of 4 or 5 stars. A luxury hotel is the number one accommodation preference in the UAE and Saudi markets.

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