She was a pioneer in L.A.’s wealthy Pacific Palisades neighborhood when she opened her namesake women’s store there in 1999.
Mom, Barbara, opened her Capretto shoe store in 1983, and her father, Larry Feder, is still in the shoe business as a wholesaler.“My parents taught me there is no job in my company that you would do that I wouldn’t do, it’s all important,” she said, recounting spending a recent weekend on the floor of the Madison Avenue store, slipping shoes onto women’s feet, just like she did when she was a kid.
For fall, she’s been selling lots of outerwear, flat shoes, and is starting to see an increase in western styles. Later this week, the St. Helena store is hosting an installation of Valentino’s “Black Tie” collection. The Italian luxury brand specifically chose the Napa Valley store for the activation; Bottega Veneta also chose the store for a handbag installation two years ago.
For 2023, her website sales plus online sales pulling from stores will be north of 15 percent of her business.
Source: News Formal (newsformal.com)
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