From left: Landon Brand, Mimi Tran Zambetti and Ben Stanfield. They met at USC and pivoted to Wren after working on company culture HR software.When Landon Brand, Ben Stanfield and Mimi Tran Zambetti were brainstorming ideas for their second startup venture, one phrase was scribbled on the whiteboard in all caps: “CLIMATE CHANGE.”
Their solution became Wren, a subscription service that offsets an individual’s carbon footprint. When a customer signs up, they share their energy usage, which Wren uses to calculate their carbon footprint. Then, they pay a monthly charge to offset what they emit, for an average of about $21 a month. That money goes to one of three projects: tree planting, Amazon rainforest protection or clean energy for Ugandan refugees. Wren updates its subscribers every two weeks on the projects.
The young founders—Brand and Stanfield are 22, while Tran Zambetti is 20—were surprised by the response. The model for trading carbon credits was designed for businesses, which don’t necessarily care about the details of a project, Stanfield says. But consumers do, and want transparency, story and personal connection.
Yeah I forgot that I had a choice?
Gee!! Now I can be just like Harry and Meghan & offset all those private jet trips I take! ✈️
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