Food Marketing on Video Games Influences Teen Eating Behavior

Food and drink advertisements on video game live-streaming platforms such as Twitch are associated with a greater preference for and consumption of products high in fat, salt, and/or sugar among teenagers, according to

"Endorsement deals for prominent streamers on Twitch can be worth many millions of dollars, and younger people, who are attractive to advertisers, are moving away from television to these more interactive forms of entertainment," Evans said."These deals involve collaborating with brands and promoting their products, including foods that are high in fats, salt, and/or sugar."uploaded to gaming platforms by three popular influencers.

In addition, the researchers conducted a lab-based randomized controlled trial to explore associations between HFSS food marketing via a mock Twitch stream and subsequent snack intake. A total of 91 youngsters viewed the mock stream, which contained either an advertisement for an HFSS food, or a non-branded food. They were then offered a snack.

Source: Gaming Daily Report (gamingdailyreport.net)

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