The ad, posted to the Chronicle’s website June 24 as sponsored content, included links to several websites claiming to connect customers to tens of thousands of Asian women. It also ranked five countries for having the “best” Asian brides and included racist and misogynistic statements describing Asian women’s appearances and gender roles.
In an updated statement published in print Thursday, Cassidy Frazier, the paper’s associate publisher who oversees the advertising department, announced the moratorium and said it was her responsibility to make sure such posts “never see the light of day.” “They do not in any way reflect the Austin Chronicle as a company nor the people who work here,” she wrote. “We messed up, and we apologize.”
She said the Chronicle is holding sensitivity training and that the moratorium will be in place until “more strenuous policies are in place.” She also began drafting guidance for her department and has worked directly with account executives to prevent similar incidents, she wrote.The paper has published the same type of sponsored content, which appears to have been removed from its website, as recently as late, while other alternative weekly papers have drawn backlash for similar ads.
“This is unacceptable,” she said. “They knew what they were doing was wrong, but they weren’t going to take it down unless someone was going to make an uproar.”
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