Floyd Mayweather vs. Logan Paul: For the Money and the Clicks

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Logan Paul was, unsurprisingly, the lesser fighter—mechanically wooden, dreadfully inaccurate with his punches—but he was fit enough to take a few shots to the chin from Floyd Mayweather, writes JasonGay

The 44-year-old boxer Floyd Mayweather fought the YouTube star Logan Paul Sunday night, not for posterity, or any compelling athletic reason, but for the algorithm.

The algorithm—the search engine optimization; the influencer data; the sheer volume of social media clicking, most of it associated with Paul, who has 23 million YouTube subscribers—said enough people would be mildly to genuinely curious about such a fight that they might pay $49.99 to see it. If you know anything about the sport of boxing, you know this was more than enough motivation to make it happen.

In Logan Paul, as well as his 24-year-old brother, Jake, himself a YouTuber-turned-pugilist, boxing has found a way to rework the usual celeb boxing melancholy into something with far bigger metrics. A controversial fameball with tens of millions of followers/viewers/listeners can quickly break through in a distracted universe in which every form of entertainment is in a claw fight for eyeballs, especially young eyeballs.

 

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jasongay Sorry, but what else would it be about?

jasongay

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jasongay horrible

jasongay Boxing clowns

jasongay My recap of the exhibition...

jasongay Fauci, Daszak, Andersen el tried to cover up the true origin of Covid-19 pandemic that killed millions just to protect their positions. They deserve no quarter from the rest of the human race. By funding &defending the CCP lab in Wuhan they have blood of 4m people in their hands.

jasongay Very racist

jasongay Mayweather could've put Paul away at anytime. But he didn't because it was an exhibition.

jasongay All who paid for this got played

jasongay It's almost as if size / weight matters... Huh

jasongay Paul flipped a Pokemon card from $150,000 to $1 Million in one night, during peak Pokémon cards mania. That’s what the journal should be posting about

jasongay SaveSheikhJarrah

jasongay I want Paul to fight Tyson. This would have ended very differently and we wouldn’t have to worry about any more of these dumb fights. Plus I’d love Iron Mike to get paid.

jasongay Spam

jasongay Everybody who spent money on this crapola is a dope.

jasongay He may be tough, but could he survive his options expiring out of the money?

jasongay So well written.

jasongay he took every shot he had & was never even phased. Paul is a terrible fighter but floyd is done done.

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Logan Paul Survives Floyd Mayweather Exhibition FightFloyd ‘Money’ Mayweather Jr. out-boxed but failed to knock out Logan ‘The Maverick’ Paul in their exhibition fight on Sunday in Miami. YouTuber Paul, 26, went the full eight… Who paid for that? I feel robbed and I didn’t even pay for the fight 💀 All that crazy stupid hype for this! Win for Money Mayweather for securing the bag as always 💰 and Win for LoganPaul for not getting KO’d...Win-Win! Haters gonna hate but Mayweather schooled the boy. And it was like Great-Khalid hugging Ray-Mysterio to avoid being hit.🤦‍♂️ 🤡
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