The video asks “Do you remember your first flight?” But the nostalgia is short-lived once they point out that their own “100 years of aviation comes with great responsibility.” In an effort to protect the planet for the next generation, KLM says they’re working “day and night” to change aviation to become more planet-friendly.
As someone who has seen climate scientists themselves all-too-happy to get on a plane to attend a conference instead of Skyping in, I’m curious to see how frequent travelers who also consider themselves knowledgeable about environmental issues will react to the “flight shaming” movement. And as someone who travels by plane half a dozen times per year, it certainly has me thinking about the necessity of business trips as well as what I pack when I do travel .
Columbia Business School professor Adam Galinsky, who has authored studies on the benefits of international travel,“Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections between disparate forms…The key, critical process is multicultural engagement, immersion and adaptation.”
The larger airline industry announced a global Carbon Offsetting and Reduction Scheme for International Aviation last month through the UN’s International Civil Aviation Organization hoping to cap CO2 emissions from air travel at 2020 levels . In the event that we can’t cut carbon emissions, the hope is that we can at least become carbon neutral and generate money for other carbon reduction initiatives.
What a dumb article about a dumb concept.
Environmentalists need to chill, first plastic straws and not this smh
Well, eh no. Just booked the next two return flights Australia to Europe.
No!
My thoughts: If airlines want 2 cut emissions, they'll change their model. Reduce the of seats in planes by half. Fliers R happier (more room). Fewer bodies & less luggage make planes lighter, drastically improving fuel mileage & less carbon in the air. Can also charge more.
'Flight Shaming' - Forbes' snarky little sobriquette for 'spreading information about the climate impact of aviation'. Keep fighting the good fight, Forbes. The stockholders in all the big carriers thank you profusely.
Yes. Travel is simply one of the best schools 😉
There are so many other frontiers to fight climate change and the impact of our carbon footprint on it's kinda hard to believe this is real
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