‘Flamin’ Hot’ Review: Eva Longoria’s Directorial Debut Is An Inspiring Latino Rags To Riches Story – SXSW

) who can barely fill out a job application. Finally, with the help of his working wife in embellishing his resume, but being called out on the falsehoods during the job interview, he does nevertheless land a job as a lowly janitor in a Frito-Lay factory.

There he shows his eagerness to succeed, and his curiosity about the product being made there. Despite being urged to just stay in his lane, and with discouraging words from his own father, Nacho who believes he just should be what is expected from someone of his station in life, he comes up with an idea for a very spicy flavoring and recipe to appeal to his own people.

We see him developing the idea, getting a prototype, attempting to get attention for it, and finally, in an audacious move, actually contacting PepsiCo’s CEO Roger Enrico who is intrigued by this maintenance worker and his awkward but sincere pitch. When the boss visits the factory, Montanez gets his moment. From there, it is all about whether it can work or not, and how much credit this man will get.

Overall, the film Longoria has made is about a dreamer who makes that dream come true through sheer will and hard work. It is a classic rags to riches story, no matter the details of the actual making of Flamin’ Hot Cheetos, because this is really about family, the making of theGarcia is excellent as a guy we just want to root for, one who remarkably through it all still kept that Janitor’s job in order to keep his family together, all the while knowing he was worth so much more inside.

Shalhoub, with straight hair for a change, is perfect as the CEO who sees the human being in a factory visit, rather than just another worker. Matt Walsh, Bobby Soto, and Pepe Serna also make impressions.‘half a chance’ could be a sleeper hit, not just in the Latino community it is about, but to everyone who likes a good, old-fashioned, feel-good story about someone who succeeds against all odds.

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