The annual Consumer Electronics Show has kicked off in Las Vegas, and media experts and executives hit the ground talking about everything from the future of influencers and ads to what 5G will mean for business.A “social recession” is coming — or already here
Corey Haik, chief digital officer of Vice Media, said the so-called social recession “is already among us in many ways.” “Younger generations are doing more than one thing at a time, they’re folding time and they’re able to condense,” said Amy Emmerich, Refinery29’s global president and chief content officer. “Yes, they’re binging, but they’re skipping every 10 seconds. We’ve seen it, the younger generation is truly built to fold time.”
“One of the biggest content distributors in the world is Facebook and it doesn’t have an audio product,” said Conal Byrne, president of iHeart Podcast Network. Right now, he said all the cable companies have individual strategies on how to optimize voice search, leaving the content companies to have to figure out what words will be picked up where. Much like publishers have for years been optimizing for search engines.
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