There is however a counter strategy: create a superior offering. Go into a highly commoditized marketplace with a product that creates new value. As mentioned above, Chewy did this in the pet industry. Silk did it in the milk aisle and Beyond Meat is disrupting the meat aisle with plant based meat substitutes.Disruption doesn’t have to be about “stealing” someone else’s customers or putting people out of work.
If you are looking to create a disruptive startup, focus on industries that are large, failing to innovate or who believe they don’t need to offer their customers a better product or service. Pay attention to trends, do some research with customers and find the value-add that will disrupt the industry.
all of them focus on customer service enhancement (at the end -customers- are the reason companies are created for)
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