: “Proportion of financial value generated by the brand’s ability to increase purchase volume and charge premium.”is “the $ amount that the brand contributes to the overall business value of the parent company. This approach is aimed at isolating the value generated by the strength of the brand alone in the minds of consumers i.e. with all other elements removed.”
Fast food brands like McDonald’s and Chipotle “went all-in on their digital ordering apps and delivery partnerships.” Telecom brands “finally shook up their customer experience by unveiling new virtual showrooms.” Shoppers worldwide “embraced online ordering for beauty products and home goods.” The pandemic obviously increased the importance of the home. Homes became “principal sites for shopping, recreation, work, and consumption, with far reaching consequences.”
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