Fashion, like so many industries amidst this pandemic, is on the brink of change. Brands are rethinking their missions: reimagining runway shows, pledging to be more sustainable, and working to realign their deliveries to better suit sales periods. Of course, none of their grand plans will come together without customer support. All the beautiful goods in the world don’t mean a thing without someone to buy and love them.
“Our track pants alone have grown over 130% in the last couple of months and it’s not necessarily surprising, but of course we weren’t anticipating it,” says Net-a-Porter’s global buying director Elizabeth van der Goltz. “We’ve seen that the customers are gravitating toward activewear, loungewear, beauty, and wellness products during this time.
Celenie Seidel, a senior editor at Farfetch, reports that “there has absolutely been more of an appetite for loungewear and activewear, speaking to the obvious collective shift in lifestyle.” But that lifestyle shift doesn’t stop at socks and slippers. “Our homewares category has been receiving a lot of love—never have homes known so many candles,” Seidel continues.
Aiken says she’s been surprised that luxury handbags—arguably impractical items for women with nowhere to go—are still selling well. “I have been very intrigued by the uptick of designer handbag purchases. Our top selling handbags are Loewe, Prada, and Bottega Veneta. We already sold out, in pre-sale, the new Bottega Veneta pouch with a gold chain. That bag costs $3,600.
Looks like a good read👓, the future of fashion is definitely changing. 🤔😃👠👗👘👟 I'm looking forward to the new exciting ideas and challenges to come.
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