Ford has released the first teaser image of its upcoming electric coupé SUV, strongly tipped to revive the Capri name, as part of a new guerilla marketing campaign. An advert placed in several print publications for a business called ‘Comeback Cars’ calls for readers to text the phrase’ ‘COMEBACK’ to the business via Whatsapp. That begins an automated conversation that provides one of two teaser images of the new car; the headlight or the rear light.
Bizarrely, the Whatsapp script for the Capri campaign quotes former Manchester United forward Eric Cantona’s 1995 diatribe, after he won an appeal against a two-week prison sentence for kicking an abusive football fan in the chest. It said: “When the seagulls follow the trawler, it’s because they think sardines will be thrown into the sea. “Now, throw these images in the online sea and find out who follows…” The link between the infamous quote and the car has yet to be clarified.
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