Stefan Giftthaler/Courtesy of Passalacqua
“People tend to think that luxury means something extravagant and utterly elaborate, but it’s not,” says Valentina De Santis, who represents the third generation of the Como-based entrepreneurs. She pointed to the “return to simplicity and authenticity” as the main secret behind successful luxury hospitality today.
De Santis differentiates Tremezzo and Passalacqua, because the former “is a grand hotel of the Belle Époque in all its facets, from structure to services,” as she lists the facility’s five restaurants, three swimming pools and huge spa, among other amenities.
“When we crossed the gates of the villa we sensed it was really a unique, magic place, with its expansive spaces, gardens and halls, and that it had potential for a hospitality project,” recalls De Santis. The family succeeded in turning “a dream into reality,” beating competing foreigner investors that are increasingly targeting the area for real estate ventures.
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