is top of mind at the combined company, which now has an expanded toolkit to tackle it, although products will undoubtedly cost more than what the industry is used to. She plans to announce several new products in coming weeks, including several that focus on the helping the independent film sector.
“We’ve always been impressed with the Media Guarantors team and the exceptional level of service they provide in an industry that has become commoditized over the years,” says Comenos. “Both of our organizations are bringing new and fresh ideas to the entertainment insurance industry and we have aggressive goals to grow our business in this space.”
The company founded in 2016 by two former tech executives made its name doing risk assessment profiles of talent for studios, networks, sports teams and brands. It morphed that into a new version of “disgrace insurance,” policies that had been around for forty years from Lloyd’s of London but paid out poorly and were rarely used. Technology, especially social media, made calculating and covering the financial risk of stars behaving badly into a big business, especially in the Me Too movement.
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