And masks might not be the only deal breaker for consumers and critics. Even after AMC altered its policy, that did not seem to assuage the critics CNBC's spoke with on Friday. There was the concern that movie theaters would not be able to enforce their mask policies once the house lights go down.
"It's gross," a Los Angeles-based critic and editor with 8 years of experience in the industry said. "No one is happy about it. Certainly not film critics." "The lack of consensus about guidance and information and the best way to be safe, it doesn't fill me with a lot of confidence," a New York-based critic with 15 years of experience in the industry said. "It seems like everyone is allowed to keep their own rules."
Film reviews are an essential part of a film studio's marketing, as positive reviews can drive up ticket sales and consumer interest. Often studios will utilize snippets from reviews in commercials and posters, touting favorable critiques.
the fear is literally unnecessary. what’s the survival rate again, ohhh like 99% or so? hm yeah. and let’s not forget, got hit by a car? covid death. shot by your wife? covid death. snake got ya? covid death. statistics can be made meaningless when the facts are distorted.
Think about the average movie theater employee. Now think of them cleaning as if your life depends on it, because it does.
Policy will be changed any minute now.
...popcorn sales eh?
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