FIFA+ will initially start with five languages — English, German, French, Spanish and Portuguese — with plans to add editions in Mandarin, Bahasa, Korean, Japanese, Italian, Arabic and Hindi within a few months, all part of an overall aim to be heavily localized and, in the words of FIFA’s director of strategy and corporate development Charlotte Burr, speaking toWith the draw for the 2022 World Cup in Qatar having taken place earlier this month, FIFA is now hoping to build on the excitement and...
At launch, FIFA+ will include around 3,000 clips taken from the FIFA archive, which Burr describes as a “deepest, richest” archives of the sport in existence, with every World Cup match ever filmed also available on the platform by the time the competition starts. Following the World Cup in Qatar, the next major focus is the FIFA Women’s World Cup taking place in Australia and July in the summer of 2023. Burr said that FIFA has a “fiduciary duty” to grow this area of the game, and says that FIFA+ will be the “market leading women’s football digital platform,” adding that it’s a gap that “nobody’s filling.”
Football
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