installation and limited-edition capsule created in partnership with digital artist Shxpir and multidisciplinary studio De-Yan.
Once created, visitors will have the opportunity to mint their custom artwork—limited to 256 individual NFTs—on the Ethereum blockchain via Opensea. With all minting fees being covered in advance by Salvatore Ferragamo, Vitale said that the process itself has been conceptualized so that beginners and seasoned collectors alike can participate. “I believe this activation will attract customers who are truly into Web3 and NFTs,” added Vitale.
Created in partnership with De-Yan, the concept brings the sneaker personalization process to life by projecting a holographic version of the work in progress directly on a six-foot-tall booth. “There are 40 different variations a guest could create here on this hologram,” Vitale added. “They can also add their initials to the back of the shoe. Once the shoe is complete and ordered, we will deliver the shoe in 10 weeks.
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