Fenty reinterpreted by 4 rising fashion talents

design director Alexandre Roux stood before 51 University of Westminster students, not a single one knew where he’d come from. “I toyed with them a bit,” he chuckles. “I tried to make them guess who we were.

It’s no secret that Rihanna is among fashion’s most enthusiastic champions of student talent, and, through Fenty X Puma and Fenty, she’s created tangible lifelines. “I don’t know where I would be today without Rihanna," says Philip Ellis, who worked for Fenty X Puma in 2017 after the singer and fashion entrepreneur saw his Central Saint Martins' graduate collection."She doesn’t just scout talent, she invests in young people and she pays them.

To bring Fenty and the sports influences of my research together, I transferred the Fenty box logo to the back of the jacket in a reflective spray. It was only visible when you took a picture of it with flash, so I took a snap during the show and gave my phone to Rihanna, which she seemed to enjoy!Incredible! The atmosphere at the show was electric. She really seemed to appreciate our efforts, and thanked us all for our time.

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