When weekending at her country place outside Rome, Silvia Venturini Fendi likes to garden. She grows vegetables, roses, and—when the birds and bugs don’t get there first—fruit, too. Today Fendi transplanted this most bucolic of pastimes to her next-summer menswear collection. To add extra flourish, she applied a sprinkling of creative fertilizer in the form of a collaboration with this season’s guest artist, the film director Luca Guadagnino.
The show was held in the handsome gardens of Milan’s Villa Reale. As we crunched across the gravel to our chairs, we were guided by groundsmen outfitted in khaki Fendi work overalls. Along with fellow-gardener and noted tomato specialist, Bruce Pask of Bergdorf Goodman, I cultivated fantasies of tackling the weeding post-show season so chicly attired. Even when horticulturally appropriate, however, the clothes that followed were far too lovely to consider muddying.
As they sat in a conservatory earlier, Guadagnino recalled that Fendi first asked him to work with her on this season’s collection when they were backstage together at January’s menswear show, for which Karl Lagerfeld was guest artist. “I was flattered and humbled, and immediately said yes.” The two are in fact longtime creative associates, having first co-produced a short film in 2005. Since then Fendi has notched associate producer credits on both.
Fendi Beatiful collection!
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