For its new campaign, unveiled on January 12, Fendi has tapped six talented young jazz musicians currently studying at the school for the performance, which marked the first time the group had gathered since COVID-19-related shutdowns. All students selected study under the award-winning trumpeter Wynton Marsalis, who leads the Jazz program at Juilliard.
Included in the performance are saxophonist Colin Waters, trumpeter Summer Camargo, drummer TJ Reddick, bassist Jayla Chee, pianist Tyler Henderson, and trombonist Jasim Perales. The group performed in Fendi outfits to showcase the intersection between art, music, and fashion and to demonstrate how New York City cool meets Italian chic. And to say the selected students were thrilled to participate would be an understatement.Photography by Ben Vogel. Courtesy of Fendi.
"To have such a respected and well-known brand like Fendi spotlight this intersection between Jazz and fashion is a beautiful thing, as the result was a great representation of the coexistence between so many artistic cultures in New York City," Chee tells"I am very honored to have been a part of a project that shows this. It felt very fulfilling to fuse the many artistic elements of this project together.
"Jazz is an art form that highlights individuality and celebrates having a personalized style," says composer and arranger Aaron Matson. "The way you phrase a melody or the colors you choose for a jacket, the way the drummer swings on the ride cymbal or the stitching in your favorite pair of pants are all ways to express style. I think the connection between jazz and fashion makes a lot of sense, being that we’re constantly trying to express our personalities sonically.
This isn't the first time the brand has teamed up with talented young performers. Recently, they joined forces with gymnasts from The Paris Centrewhich celebrates their iconic Baguette mini bag. Amina Mundi performances began in summer 2020 in Rome, and have since popped up in Tokyo, Shanghai, and Seoul.
It’s so beautiful seeing different types of art come together and highlight one another. This was visually and sonically stunning. The video also made both fashion and jazz feel more accessible to a lay person like me.
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