MILAN — Following the collaboration unveiled at the latest edition of Design Miami, Fendi teamed up again with New York-based visual artist Sarah Coleman, who cut her teeth next to archi-star Peter Marino and built a name for herself by manipulating designers’ materials to rethink everyday objects through an ironic filter.
“Sarah has a great sense of artistic fun and clever irony. I was naturally drawn to her work and we first explored a collaboration with our Miami Design District boutique during Design Miami last December,” said Venturini Fendi. “We always love to partner with new designers who share the values of Fendi, yet with their own personal style. Sarah not only values craft, but challenges it with her subversive sense of humor, taking it into new directions.
In particular, Coleman offered her interpretation of the signature FF logo pattern that was twisted and turned, creating the FF vertigo motif. Coleman explained that she got inspired by the ’70s psychedelic aesthetic, which she mixed and matched with references coming from the brand’s archives. “[There] I found countless incredible images, materials, drawings and pieces that have made Fendi what it is today.
Splashed on rtw pieces for women, men and children, the FF Vertigo motif also pops up on the featherweight Fendi Force high-top sneakers and on the collection of timepieces, showing the strap in calfskin leather or stainless steel. The watches are embellished with another pattern created by Coleman, the FF Fisheye, where the FF logo gets wavy, as if it’s being seen though a fish-eye lens.
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