One option involves a new label,"FDA Healthy," which would be placed on any qualifying food or beverage.
"It's the specific keywords that lead consumers to believe things are healthy," said Jeremy King, CEO of the British consumer research firm Attest."It leads consumers to fail to believe things are healthy when they really are."Forty-six percent of shoppers worry that products marketed as"healthy" actually contain high levels of sugar, salt or fat, according to Attest's research.
Only 9% of people picked the healthiest breakfast bar. Thirteen percent said the least healthy option was the healthiest."It looks like a delicious iced muffin and it's purporting itself to be a healthy breakfast bar, and the word 'whole grains' is there," King said."That makes you feel good about the choice."
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