Fashion History Lesson: The Real Story Behind Fake Fur

Author:Sara IdacavagePublish date:Jan 5, 2018Welcome to Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry's most influential and omnipresent businesses, icons, trends and more.

Related Articles29 Faux Fur Jackets and Coats for You to Flaunt All WinterGisele Bundchen and a Baby Kangaroo Cover 'Vogue' Paris's Faux Fur-Heavy Animals IssueGucci Takes a Stand Against Animal FurA BRIEF HISTORY OF FUR IN FASHION Fur garments have played a significant role in human history beyond their practical uses like warmth and protection.

In 1913, Vogue published another article that prophetically declared that the popularity of automobiles and outdoor activities had resulted in the depletion of fur-bearing animals, and, "as in all cases where man has discovered that he can convert natural resources into gold, it will eventually cause their complete extinction." [5] The article went on to warn that much of the fur sold on the market at the time could actually be some form of imitation.

By the 1950s, synthetic fur garments had become extremely popular and affordable, coinciding with the age of plastics, microwave dinners and other conveniences of the modern age. Newspapers continuously reported on major chemical companies that were trying to outdo each other in the quest to create the most realistic and luxurious fake fur, patenting new fibers and methods and selling their signature faux skins under flashy brand names, such as Cloud No. 9, Borgana, Glenara and Dynasty.

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