Fashion brand 'FUCT' seeks trademark help from Supreme Court

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The Supreme Court is getting ready to hear a clothing brand's challenge to federal trademark law.

that are “scandalous” or “immoral.” Brunetti says it should be struck down as an unconstitutional restriction on speech.

Brunetti and others like him who are denied trademark registration under the “scandalous” provision can still use the words they wanted to register for their business, nonprofit or brand. They just don’t get the benefits that come with registering a trademark. For Brunetti, that would largely mean a better ability to go after counterfeiters who knock off his designs.invalidated a related provision

In court, the justices had no trouble saying the band’s name, but Brunetti’s brand may be different. His lawyer, John R. Sommer, says he plans to say the individual letters of the name, “F-U-C-T,” which Brunetti sometimes does too. Another possible workaround: explaining the brand is something of an acronym for “Friends U Can’t Trust.”

If Brunetti wins, the public is unlikely to notice a whole lot of change, his lawyer said. Retailers will decide what products are appropriate for their customers, and Target and Walmart aren’t going to carry Brunetti’s brand, Sommer said.

Source: Law Daily Report (lawdailyreport.net)

 

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The people of Phuket, Thailand must be on pins and needles

MW43681339 I haven't seen their shirts in decades. Seems like a weird time to take this to court now.

Funny that his 'brand' is doing this now. I remember this crap hanging in skate shops in the 90's. He is still doing the same thing. Ripping off other people's work and calling himself a 'designer'. At least Marc Milecofsky (Ecko) was/is an actual artist.

Simple, rugged, carefree chic

He wants a trademark to stop people from ripping off his designs ... which are parodies of multi-million dollar concerns. Not sure if that’s more ironic or moronic.

Sad he doesn’t have enough talent to make it work without publicity stunts.

Is that Billy Ray Cyrus

I don't like it, but 1st amendment

I'm all for free speech, but that is uneccessary. i dont my 7 year old saying it, or my 14 year old.

Really? You’re an artist and used all your artistic talent to come up with that brand?

Tacky....yes. Illegal...no. If you don’t like it, don’t buy it. I won’t waste my money on it.

At first, I thought it was cool everyone mistook me for Billy Ray. Now everybody hates me. I’m FUCT

Go fuct yourself terrible idea

That's petroleos mexicanos logo wtf

Thanks, Pauline Kael.

I have seen that eagle before...

FUCT has already been copyrighted by my golf game.

Maybe they should seek a model or Ad Agency help also...?

Somebody needs to show these humans who's boss

It's literally the current state of our country. I find it very apropos. P.S. FUCT I'd gladly wear your trucker hats in all of my weather reports from tha hood. Hook a sista up. justsaying

I don't get it? Sorry. One of those who have to sound it out phonetically. F.U.C.T, Oh! FUCT! Please😒 I've seen worse on tee-shirts, Bill boards, and the news. One more FUCT won't hurt the fashion industry. Good luck🙏🇺🇸🌎

They are using the PEMEX logo?

What if someone wants name a toilet brand The Islam Shttr ? This would open the door for many things. And none of them good.

Is this actually a thing?

It becomes more evident each day that we all are living an 'Idiocracy' nightmare and we are never going to wake up.

Kavanaugh is familiar with the fff-word. Flatulence.

If their whole case is “we want people to think ‘is that how it’s pronounced?’” then please dismiss it and get out of the news.

In other news NOT from The Onion...

If theslants can win, perhaps so can 'FUCT.'

The Supreme Courts decision: Fuct Off.

wow lmao

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