The campaign launched Thursday by Project Everyone, a nonprofit communications company that supports efforts connecting people and organizations with the U.N.’s Global Goals. While fashion brands have increasingly prioritized sustainability in the past year — interaction with the 17 Sustainable Development Goals or SDGs, has been lagging compared to other industries according to organizers.
To combat this, Burberry, Bottletop, Pangaia, Rankin, Marie-Claire, Forward PMX, Vanish, Pour Les Femmes and With Love Darling are teaming up and partnering as Fashion Avengers for the first year. The British Fashion Council and the Council of Fashion Designers of America also supported the campaign. Speaking to the potential unlocked by reusing material, Winstone said “designers have a responsibility in this new woke world to experiment with materials that already exist.”
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