Rusting ships around the Aral Sea, which lies between Kazakhstan and Uzbekistan. It was once the world's fourth-largest lake, but overextraction of water to irrigate cotton crops has shrunk the Aral Sea by more than 90%.
Working with academics and conservation organizations, the company developed plans that involve reforesting; monitoring soil health, tree development and carbon sequestration levels; reducing the use of agro-chemicals; restoring former gold mining sites; and planting species with high nitrogen-fixation, which helps fertilize soil.
“This kind of attention to biodiversity is really important,” said Ray Victurine, also a WFEN co-founder and a director at the Wildlife Conservation Society. “We need brands to commit to supporting sustainable production approaches and actively committing to purchase materials that are produced to the highest standards ― ecologically and socially.”
“Collaborating with our peers to promote good practices and goals around biodiversity is vital,” ole-MoiYoi said.
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